Core Health Innovations™ - About Us
Core Health Innovations™ was launched in 2008 by Lyle Perry, Roger Asmus and Ginger Himelein in Lakewood, Colorado, USA. It's an amazing place to live, work and play. Our offices look out over the front range of the Rocky Mountains where we can see Mt. Evans, Pikes Peak and Longs Peak. Living a mile high helps us reflect on the beauty and majesty of this earth and reminds us just how important it is to stay fit and healthy so we can fully enjoy it.
Our Mission:
- Core Health Innovations is Dedicated to bringing safe, effective, quality health care supplements that will have a positive effect on people's lives and health to market.
- Core Health Innovations is Dedicated to helping customers reach their health goals.
- Core Health Innovations is Dedicated to delivering an exceptional customer service experience.
Meet our staff:
Yes, real folks are behind this company. We are a small business that takes a lot of pride in researching, developing and then marketing innovative health products. We develop products that we personally see a need for and are often our own best customers. The management team has proven their ability to rapidly evolve new products from the conception of the idea to commercialization.
Lyle Perry, CEO, Chairman
Mr. Perry has more than 28 years experience helping companies mature product innovations from invention to market. This has included researching and writing business plans (1500+) and successfully securing over several billion dollars in various forms of financing, both public and private. He has also helped introduce over 50 new technologies to production, distribution, sales and marketing channels. Mr. Perry is one of the founders of Core Health Innovations and will remain integral to the development and management of the company. Mr.Perry holds an MBA in Marketing.
Roger Asmus, COO, President
Mr. Asmus has had a very successful career in health, fitness and nutrition. He has vast experience in developing marketable products, both health supplements and exercise equipment. One of his nutritional successes is still doing well after an unprecedented 10 years of sales on the international market. Much of the planning for our supplement sales is patterned from Mr. Asmus' past strategic successes. He brings management and product development experience to Core Health Innovations.
Ginger Himelein, CFO
Mrs. Himelein has been active in the banking industry of over 25 years. She has done it all; everything from branch management, loan officer to business banker and more. Her experience in understanding finance and banking is critically important to the ongoing success of Core Health Innovations. Mrs. Himelein is responsible for all financial activities including banking, merchant accounts, reporting and compliance with various regulatory agencies.
Daniel Perry is the Director of E-Media and is responsible for keeping the web sites functioning properly while overseeing all facets of Internet Marketing and affiliate management.
Ken Benavidez is responsible for our social media marketing efforts and the training and management of our call center operations.
Justin Lesniak is our staff copywriter and is responsible primarily for e-copy on web sites, blogs, articles and marketing collateral.
Dawn Rumin is an assistant to Ginger Himelein where she assists with bookkeeping and accounting functions.
Chris Rumin is our retail sales manager. Chris develops retail and wholesale sales contacts and then manages those accounts. He also assists with internet marketing.
Celina Valdez is our customer service manager and is responsible for taking and handling all in-coming customer service calls.
Michelle Asmus is part time and assists with bookkeeping and the organization and management of our wholesale operations and sales staff.
David Stumpe is a sub-contractor that manages our e-commerce, merchant accounts and assists with internet systems.
